Practical SFMC tips, tutorials, and hard-won lessons — from Automation Studio and Journey Builder to data management and deliverability.
When Automation Studio is set up well, it runs your entire data pipeline without you lifting a finger. When it's not, it becomes a source of daily fires. Which camp are you in?
What happens when a contact is removed from a Salesforce Campaign after they've already entered a Journey? By default, nothing. Here's how to handle it properly.
Smart Capture, Web Collect, Web-to-Lead, Experience Cloud, third-party tools — a breakdown of every form data collection option in the Salesforce ecosystem.
What happens when a subscriber replies to a marketing email? By default, those replies go nowhere useful. Here's how to configure Reply Mail Management properly.
A preference center is one of the most important — and most overlooked — components of a healthy SFMC program. Get the built-in version live in under 10 minutes. But promise not to use it for too long before creating something custom.
Ready to replace the system header or footer appearing in your emails? Here's how to replace them with your own. Placeholder blocks provided!
Contact keys and subscriber keys are foundational to SFMC — and one of the most common sources of data problems. Here's what you need to know.
Every time a new BU gets provisioned, it is given permission to all previously created shared folders. The only solution is manual removal one folder at a time. Now you know.
Let me tell you about Jane. Your SFMC instance decided she's actually two people. This is the subscriber key saga, and it plays out in more accounts than you'd think.
One of the most powerful — and underused — journey entry sources in SFMC is the Salesforce Report. Here's how it works and when to use it.
Manual segmentation is one of the biggest time sinks in email marketing operations. Here's how to build automated segmentation that keeps your audiences always current.
Duplicate records are a fact of life in any marketing database. In SFMC, duplicates by email address can result in the same person receiving the same email twice.
SFMC pricing is based in part on the number of contacts in your account. Here's how to use SQL queries to estimate your contact growth trajectory and stay ahead of your limits.
The "Automation failed due to system error" message is vague, frustrating, and tells you almost nothing. Here's how to systematically track down the culprit.