While highly recommended that you create a custom preference center as soon as you feel comfortable or through a partner, using the Salesforce Marketing Cloud "Out of the Box" Preference/Profile/Subscription Center can be a must for many to get started. It is a fully functional solution to collect and update information about your subscribers and their preferences, synchronize information with Sales/Service Cloud, and learn about their choices for the types of communications that they want to receive from you. While you are unable to modify the look and feel of this preference center to fully brand it to your organization or company, you can add form fields and a logo as well as setup the option for individuals to opt-out of individual types of communications rather than exiting your programs entirely.
Check out the video below to learn more about how to:
- Preview your Preference/Profile and Subscription Center
- Configure the Preference/Profile and Subscription Center
- Insert links to the Preference/Profile and Subscription Center as well as your physical address into a footer of a template or email
- Customize the logo in the top left corner of the profile center
Ready for a custom preference center? Take a look at this Trailhead which also provides ready to use code!!
Need a Custom Preference Center?
Light Your Fires can build a fully branded preference center that matches your look and feel — and teach you how to maintain it going forward.
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