Light Your Fires is fueled by Donna Redmond and Deb Birch.
Our collective experience spans a wide range of industries and company sizes, giving us a unique perspective on client needs.
Donna began as an ExactTarget customer in 2008 and joined their Professional Services team in 2011. Her journey through ExactTarget, Salesforce, Cheetah Digital, and working full time and as a subcontractor for other Salesforce partners has allowed her to guide hundreds of customers and consultants on successful project implementations, sharing best practices, platform expertise, and a touch of humor.
Deb, with over 25 years in marketing and customer insights, has played crucial roles at Salesforce, including Marketing Cloud Professional Services and Customer Insights. She's a Salesforce-certified expert in creating customer-focused strategies, leveraging CRM analytics and marketing automation to deeply understand customer and employee behavior.
Deb and Donna excel at utilizing and teaching functionalities like Content Builder, Journey Builder, and Automation Studio. They also have specialized expertise in quickly setting up new business units, Distributed Marketing, Template Framework development, advanced SQL techniques, and more. Their experience includes working with clients including Citi Cards, Lowes Home Improvement, AARP, Caterpillar, Six Flags, and Unleashed Brands (a franchise model company with 600+ business units and 850+ users).