Light Your Fires is fueled by Donna Redmond and Deb Birch
With more than 25 years of expertise in marketing and customer insights, Deb’s journey includes pivotal roles at Salesforce in both Marketing Cloud Professional Services and Customer Insights. Salesforce certified, she specializes in curating customer-centric approaches, leveraging CRM analytics and marketing automation to understand intricate customer and employee behaviors.
Donna began her Salesforce career as an ExactTarget customer in 2008 and joined the ExactTarget Professional Services team in 2011. Through roles at ExactTarget, Salesforce, Cheetah Digital, and two Platinum Salesforce Partners (Acumen Solutions and Coastal Cloud), she was responsible for guiding hundreds of customers and consultants on best practices, platform knowledge, and more. This experience has afforded opportunities to work with a variety of customers spanning verticals, marketing automation exposure, and size. Donna has also served in full time roles as a Solution Architect for Caterpillar, Inc , and Salesforce Marketing Cloud Administrator/Developer for Six Flags Entertainment Corporation. She currently works as a Salesforce Marketing Cloud Admin/Architect for Unleashed Brands. All of these organizations have a large Salesforce footprint with complex business and data models and utilizing standard functionality such as Content Builder, Journey Builder, and Automation Studio as well as specialized functionality such as Distributed Marketing.
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